SEO is manipulated in a variety of ways, including white hat
and black hat. The basis of referencing white hat seeks to create quality
content, relevant to the user. The base of black hat uses all the available
means, even to run the risk of seeing its site removed from the index of Google
or another search engine.
Some white hat techniques consist in optimizing its pages
using relevant keywords and doing link building, that is to say to create
quality content on different blogs or directories to obtain a back link. And the SEO
Services in Pakistan. In the case of White hat the Guide to
optimization for SEO published by Google is a good source of information. Some
black hat techniques consist of buying bulk links or hiding text by making it
the same color as the background or giving it a transparent attribute.
However, some webmasters cannot be categorized in such a
clear way. While most of them actually follow the white hat rules for most of
their work, it is common to see some black hat practices being used in a
complementary way. These gray hats, located between white and black, optimize
the efficiency of referencing using techniques proscribed in moderation. The
difficulty of this approach is to limit sufficiently the intensity of use of
black hat processes so as not to be indexed by the search engines while
maximizing their profit. Unlike the black hat the gray hat thus minimizes the
risk taking while obtaining higher SEO performance.
